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Sheenashona Jewellery

A British jewellery brand with attitude and personality from fine to fashion with a passion for contemporary design and craftsmanship. Our jewellery is designed by women for women, after all we women know what we want. 


Launched in 2011 the name Sheenashona is a combination of the founders and sisters first names which ‘often raises a smile if not confusion when they are introduced’. With a compulsion for detail our creative team includes accomplished goldsmiths, silversmiths, jewellery designers, experienced manufacturers and specialist engravers.


Our pieces are created in platinum, gold and silver with the modern women’s lifestyle in mind. This is someone who is balancing a successful life with confidence, style and flair and needs to move effortlessly from day to night. Our jewellery is incredibly versatile allowing you to wear the same piece to style up your jeans and a shirt or that little black dress or business suit.


Jewellery is one of the best ways to keep your look fresh, fashionable, stylish and unique giving you the ability to mix and match, layer or stack. Integral to your capsule wardrobe, Jewellery is also the perfect gift and is often cherished and a reminder of a special moment in your life. 


Making jewellery shopping a very easy affair online at www.sheenashonajewellery.com or www.amason.co.uk ladies don’t forget to leave your iPad on your favourite piece of jewellery – big hint guys, we have multiple contacts and a friendly personal shopping service for help and advice. With delivery options to over 200 countries we can also deliver next day within the UK as we know sometimes us women’ just have to have something now’ or that the man in your life ‘never forgets birthdays, anniversaries or shops at the very last minute’. 


Each piece of jewellery ordered is professionally gift wrapped by hand to a standard as previously only seen in old department stores and fine boutiques along with a gift card which you can personalise with a message. So men save yourself the hassle of gift wrapping and get those ‘extra brownie points’.


Why play by the rules when you can create them ....


Since 2011 we noticed that across the fine jewellery and fashion industry many businesses seem to be run by men and products sold by women often on low or minimum wage from large department to intimidating jewellery stores. Why we asked when the men in our lives be it husbands, partners, boyfriends, your brother or cousins seem incapable in most part of understanding what you like or what size you are … no we are not the same size as the shop assistant and Dysons and food mixers don't count as gifts ... sorry but it's true. 


So why is it men are holding a disproportionate number of higher paid positions in this sector. We know that us women are masters of shopping but we are also multi-talented and perfectly qualified to hold the top and higher earning jobs too, maybe we just need to create different opportunities in an ever changing Omni Channel retailing environment.


Cultural, social norms and expectations have changed exponentially. Today many more women are in the work place some on an equal professional footing, whilst both men and women yearn for flexible hours and the ability to work from home. With our business experience and knowledge, we know how hard it is to create your own business in terms of financial commitment not to mention time required. 

This is why at Sheenashona we are launching in June 2017 our Independent Stylist Program, an opportunity for you to run your own business or as we affectionately call it ‘‘your own jewellery shop in a box’ for as little as £99. 

Empowering both men and women alike why not sign up and work the hours that suit you. Earn as little or as much as you like whilst having fun selling jewellery in a relaxing setting with friends and family via trunk shows and cocktail parties, pop up shops, arts & craft events to online referrals via social media. Why not ‘let the entrepreneur in you shine ‘and accelerate your earnings by building your own team of stylists'. Want to learn more click here.